The Operator's Brief

Free Gap Check

Hey — I'm Rusty. Let's find your gap.

How much profit is your HVAC company leaving on the table?

Enter your AC Tune-Up price and zip code. We'll show you the gap — instantly, free.

No signup. No email. Your data stays in your browser.

Market Snapshot

Your AC tune-up pricing is strong.

But the average 2-truck shop leaves$23,117in gross profit on the table every quarter.

3 out of 4 HVAC companies are underpriced on at least one service line — mostly on the ones they aren't watching.

Found your gap — let's close it.

Estimated Gross Profit Opportunity

Per Quarter

$14,892

$23,117

Industry AverageYour Opportunity

See All 6 Service Lines →

Quarterly Report

Benchmarks across 6 service lines

Real prices from real operators. See exactly where you rank — service by service, tier by tier.

Your Rank by Service Line

AC Tune-Up

Top 25%

AC Repair

Top 40%

System Install

Top 60%

Duct Cleaning

Bottom 30%

View Full Benchmark Report →

Pricing Engine

GP-maximizing prices for your market

Interactive demand curves show the exact price where your gross profit peaks. The same tool PE firms use on acquisitions.

Gross Profit vs. Price

Open Pricing Engine →

Drift Watch

The market moved. Did your prices?

Quarter-over-quarter shifts. Know when competitors reprice around you — before your margins erode.

Market Movement (QoQ)

↗ +2.7%Average Price Increase

↓ −1.4%Your Price Change

See What Changed →

Single Market

$297 / quarter

1 market · billed quarterly

Quarterly Brief — PDF + web viewer
Benchmarks across 6 service lines
Profit-gap analysis in real dollars
Pricing Engine + Drift Watch

Get Your Brief

Built for HVAC operators.

Independent, unbiased pricing data to help you compete smarter, not harder.

FAQ

Straight answers.

Still curious? Ask Rusty, our assistant — bottom-right corner.

Two channels. Posted prices come straight from company websites. Inferred prices are extracted from customer reviews on Google, Yelp, Angi and BBB where customers mention what they paid. Every price carries a confidence tag and a sample size. We don't survey contractors and we don't buy lead-gen data — it's observational, what the market actually shows.

Quarterly. New data is collected, benchmarks recalculated, and reports regenerate for active subscribers. Between quarters the data is static — benchmarks don't change mid-cycle. Old data is preserved so we can track price drift over time.

The national dataset covers tens of thousands of HVAC companies across US metros. A market goes live once it has 30+ verified prices across core services. Cincinnati is fully live (509 companies benchmarked); national rollout is in progress. If your market isn't live yet, claim your company anyway — you'll get your first Brief when it crosses the threshold.

It's the profit-maximizing price for that service, at your reputation tier, in your metro — where gross profit peaks given the relationship between price, volume and cost. It's a finding, not a recommendation. You decide.

$297/quarter for a single market, or $747/quarter for 3 markets (just $249/market) — our most popular plan. That's less than one tune-up job, and the average subscriber finds $50,000–$100,000/year in uncollected profit. Cancel anytime; money-back guarantee.

Yes. Your pricing data is stored securely, never shared with other subscribers, and never used in a way that identifies your company. Payments are handled entirely by Stripe — we never see or store your card details.

Neither, exactly. The Operator's Brief is a quarterly market-intelligence report plus an interactive Pricing Engine. It's not a CRM, not lead-gen, and not one-on-one consulting. We report findings and show what the market bears — you make the call.

Talk to sales

Got a portfolio? Let's talk.

Running multiple shops, multiple markets, or evaluating an acquisition? Tell us what you need and we'll get back to you within one business day.

Volume & multi-market pricing

Portfolio & acquisition coverage

Pilot program for early markets