Privacy Policy

1. Introduction

This Privacy Policy describes how Public Arch LLC (“we,” “us,” “our”), operating as The Operator's Brief, collects, uses, and protects information when you use our website and services (collectively, the “Service”). By using the Service, you consent to the practices described here.

2. Information We Collect

Account Information: When you register, we collect your name, email address, company name, phone number, and billing address.

Subscriber Data: You may provide pricing data, truck counts, service mix, and other operational information to personalize your reports. You retain ownership of this data.

Payment Information: Credit card and billing details are collected and processed by Stripe, our PCI-compliant payment processor. We do not store full card numbers on our servers.

Usage Data: We automatically collect IP addresses, browser type, device information, pages visited, and interaction patterns through cookies and similar technologies.

Publicly Available Data: We collect pricing and business information from publicly available sources (websites, review platforms, advertisements) to generate market benchmarks.

3. How We Use Information

We use collected information for the following purposes:

• Providing and personalizing quarterly market intelligence reports
• Processing payments and managing subscriptions
• Generating anonymized, aggregated industry benchmarks
• Improving the Service, including our data models and methodology
• Communicating with you about your account, reports, and Service updates
• Detecting and preventing fraud, abuse, or violations of our Terms of Service

4. Anonymization and Aggregation

We may use anonymized and aggregated data derived from Subscriber Data to improve the Service and generate industry benchmarks. We will never identify your specific pricing, truck counts, or service mix to other subscribers or third parties. Aggregated benchmarks reflect market-wide patterns and cannot be reverse-engineered to any individual business.

5. Data Sharing and Disclosure

We do not sell your personal information. We share data only in these circumstances:

• Service Providers: We use trusted third-party services for payment processing (Stripe), email delivery (Resend), PDF generation (DocRaptor), cloud storage (Cloudflare R2), and analytics. These providers access only the data necessary to perform their functions and are contractually bound to protect it.
• Legal Compliance: We may disclose information if required by law, subpoena, court order, or government request, or if necessary to protect our rights, safety, or property.
• Business Transfer: In the event of a merger, acquisition, or sale of assets, subscriber data may be transferred to the successor entity under equivalent privacy protections.

6. Data Security

We implement industry-standard security measures including encryption in transit (TLS), encrypted storage, access controls, and regular security reviews. However, no system is completely secure, and we cannot guarantee absolute security of your data.

7. Data Retention

We retain account information and Subscriber Data for as long as your account is active. Upon termination or cancellation, we delete your Subscriber Data within 30 days. Anonymized and aggregated data (which cannot identify you) may be retained indefinitely. We retain billing records as required by applicable tax and accounting laws.

8. Your Rights

You may:

• Access: Request a copy of the personal information we hold about you.
• Correct: Update inaccurate or incomplete information through your account settings or by contacting us.
• Delete: Request deletion of your personal information, subject to our legal retention obligations.
• Export: Request a portable copy of your Subscriber Data.

To exercise these rights, contact us at privacy@thepricegap.com. We will respond within 30 days.

9. Cookies and Tracking

We use essential cookies for authentication and session management. We may use analytics cookies to understand how the Service is used. You can control cookie preferences through your browser settings; however, disabling essential cookies may impair Service functionality.

10. Children's Privacy

The Service is designed for business use and is not directed at individuals under 18. We do not knowingly collect information from minors. If we learn that we have collected information from a person under 18, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email at least 30 days before taking effect. Continued use of the Service after the effective date constitutes acceptance of the revised policy.

12. Contact

For privacy-related questions or requests, contact us at privacy@thepricegap.com or by mail at Public Arch LLC, Ohio, United States.